desi123.com is a huge website to inform, entertain and build connections and the sharing of information between the general desi (Asian) communities.
United Kingdom: Desi123.com is a new website targeting the whole of the Asian community from the subcontinent, which includes India, Pakistan, Bangladesh and Sri Lanka.
However, the website is not just targeted towards the Asians living in the above countries but also the Asians (commonly referred to as ‘pardesi’s’ or ‘desi’s’ living abroad) in countries where there are large communities of them. It is well known that these countries include the Middle East, UK, Europe, USA, Canada and Australia to mention a few.
Effectively Desi123.com has set out to meet the entire information needs of the Asian community, like a one stop shop, regardless of where they are based across the World.
The content is updated on an ongoing basis 24/7 every day of the year and includes news, current affairs, and the cultural interests of this community. These interests and hobbies include business, fashion, food, health, general lifestyle, culture, sport, science, technology, travel and tourism, music, entertainment, Bollywood, Lollywood and Hollywood.
All that in addition to the latest national and International news whether it be about politics, business, or the economy.
Examples of featured stories include ‘Pakistan Federal Cabinet approves 135000 apartments under Naya Pakistan Housing Programme’, ‘Kartarpur corridor: Pakistan, India to hold talks in Attari’ and the Bengali cricket team getting caught up in the New Zealand Terrorist Attack.
Of course, whilst the above examples are of news stories the website is a complete online magazine providing a plethora of information across a multitude of other categories.
For example, in its lifestyle section it carries a report ‘Weight Loss: Drink These 3 Ingredients Ayurvedic Mixture To Boost Body’s Metabolism’, and ‘and in health ‘Snacking For Type 2 Diabetes: 5 Low-Calorie Vegetarian Snacks Diabetics Can Enjoy.’
Desi123.com.com reveals the hottest gossip and gives the latest updates on celebrities; providing all real relevant information, such as ‘Atif Aslam and Ali Azmat to take centre stage at Coke Fest 2019’. They recently reported on the online YouTube feud between PewDiePie and T Series, the article being ‘T Series and PewDiePie: Legal Battle Coming?’ and on Ranveer Singh, ‘Whose Advice Does Ranveer Singh Follow?’
Interesting stories from Bollywood and Lollywood are covered in detail; reporting recently ‘Lara Dutta Launches A Skincare Brand from Scentials, at Beauty World Middle East’ and ‘Kangana Ranaut’s sister Rangoli Chandel calls Alia Bhatt and Soni Razdan as ‘Non – Indians’ spreading HATRED’, and across the other side of the World in Hollywood, ‘Angelina Jolie: Desperate to Win Brad Pitt Back?!’ back in Lollywood, ‘Best On-Screen Couples Of Pakistani Dramas’.
Fashion is a big part of the desi123.com platform, featuring the portfolios of all the major Asian fashion designers and Bollywood, Lollywood and Hollywood celebrities; a recent article focused on the best airport looks of the week for example, the heading stated ‘Jacqueline Fernandez, Sonam Kapoor and more: Best airport looks of the week’ and nail polish tips by ‘Priyanka Chopra gives lessons on how to nail power dressing’.